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The Society of the Golden Keys - A Year In Pictures...

As The Society of the Golden Keys of Great Britain and the Commonwealth looks forward to another year filled with events, we take a trip down memory lane at some of the highlights of 2024 - it's 72nd anniversary year.

FEBRUARY 2024

Hundreds of Concierge, hoteliers and guests gathered at The Londoner for the much-loved annual Gala Dinner.

Toru Machida (centre) with members of The Society of the Golden Keys. Photo: @CreweReadPhoto

Some of those who attended the 2024 Gala Dinner. Photos: @CreweReadPhoto


APRIL 2024

April was a pinnacle of The Society's calendar, with the Anniversary Cocktail Party followed by the 68th UICH International Congress in Bali.


Anniversary Cocktail Party

An evening of networking and celebrations was on the cards for the Concierge, hoteliers, business affiliates and guests at the Anniversary Cocktail Party at The Lanesborough London.


The 68th UICH International Congress

This historic event marked a significant milestone as Les Clefs d’Or Indonesia, the youngest member of the association, hosted its first-ever international congress in Bali.

This year's Congress takes place from 30th March to 4th April in Madrid, Spain - and is already fully-subscribed!


Some of those who joined the International Congress in Bali.


Toru Machida, President of The Society of the Golden Keys, said: "Laughter, story, best practice. There were so much to share with existing and new friends from all over the world during 68th International Congress of Les Clefs d'Or® International in Bali."


MAY 2024

Binoy Nair, Vice President of The Society of the Golden Keys; Timmy Malabago, Deputy Head Concierge at Grosvenor House Suites; Rob Way, CEO of The Tourism Media Group.

Young Concierge met The Society's business partners at the Annual Business Affiliates Trade Show held at the InterContinental London Park Lane.

A key date in the diary, this annual event allows young Concierge to meet The Society's business affiliates, learn about their companies and start long-lasting relationships.

Watch this space for the date of this year's Trade Show.


Some of those who attended the Trade Show last May.


JULY 2024

The Society's Summer BBQ returned after a five year break - and it epitomised the Society's motto "Service Through Friendship".



Hosted at Fowl Restaurant, St. James's Market, it was well attended by more than 100 Concierge members, business affiliates and guests.


AUGUST 2024

The Society of the Golden Keys Annual Charity Golf Day Concierge and business affiliates once again supported this annual fund-raising and networking event in aid of Hospitality Action.

A lovely, sunny day attracted more than 40 people to this year's event, held at Foxhills Club & Resort in Ottershaw, Surrey.


SEPTEMBER 2024

The Society of the Golden Keys invited Honorary Life Members to a glittering Cocktail Party at SUSHISAMBA in Bishopsgate.



Held at the newly launched SAMBAROOM, the event honored those who have made 'exceptional contributions' to the Society, earning the prestigious Les Clefs d’Or Honorary Life Membership.


OCTOBER 2024

Celebrations were in abundance as the winners of 17th Annual Concierge Awards were announced at a prestigious event held at the Pan Pacific London.

Award winners, from left to right: Ardian Zabergja (Director of Eagles Chauffeurs); Arthur Smith (Assistant Manager at Novikov Restaurant & Bar); Simone Caretti; Toru Machida; Madeleine Calon; Karim Bernichi; Jack McCarthy; Alan McDougall.

Almost 300 guests from London’s hospitality, theatre, retail and tourism industries, together with the Concierge community and hotel general managers, gathered for the awards, which were once again organised by The Tourism Media Group in partnership with The Society.



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