Concierges Venture Into The Woods
A group of 60 concierges and guests enjoyed a showcase performance of Into the Woods, the Olivier Award-winning Best Musical Revival, at the Noël Coward Theatre.
The acclaimed production, from musical theatre legends Stephen Sondheim and James Lapine, brings a fresh perspective to familiar fairytale characters, exploring what happens after the traditional happy ending. In this dazzling musical, the Baker, the Baker’s Wife, the Witch, Jack, Little Red Ridinghood, Cinderella and Rapunzel take us beyond happy ever after to discover what really matters.
Reimagined by director Jordan Fein, with design by Tom Scutt, this visually striking revival has earned widespread critical acclaim for its imaginative staging, outstanding performances and enchanting atmosphere. Kate Fleetwood leads an exceptional company in a production that balances Sondheim’s distinctive musical brilliance with the timeless appeal of classic fairytales.
Into the Woods is renowned for its enchanting atmosphere | © Johan Persson
The first major London production since 2016 and its first West End production in 30 years, the showcase offered concierges and their guests an opportunity to experience one of London’s most celebrated theatrical productions, highlighting the capital’s outstanding West End offering and providing fresh inspiration for recommendations to theatre-loving visitors.
Producer Jamie Wilson said: “We have been blown away by the public reaction to the West End transfer of Into The Woods. With the cast who have joined this transfer and those who have been with the production since 2025, we have a phenomenal group of performers. Having won multiple Olivier Awards, over the last months we have enjoyed collaborating on how we adapt the Bridge Theatre production into its new life at one of the West Ends most beautiful playhouses, the Noël Coward Theatre.”
A joyful yet thought-provoking theatrical experience, Into the Woods is playing a strictly limited season at the Noël Coward Theatre until 9 January. It is a must-see for guests seeking an unforgettable evening of musical theatre in London.
Find out more here.
