The Where Golden Keys Awards After Party at New Hotel Nightclub

The BoTree hosted this year's After Party at its new basement nightclub, 77.

The new 77 nightclub at The BoTree in Marylebone

The BoTree's new subterranean music and events venue, 77 was the setting for the official after party of the Where Golden Keys Concierge Awards.

Some 250 Concierge and business affiliates of The Society of the Golden Keys, attended the event following the Awards ceremony at Nobu London Portman Square.

Purpose-built for vibrant celebrations, 77 features a cutting-edge sound system, a split-level design with mezzanine, and VIP tables across both floors, offering direct views of the action. The versatile space is designed for club nights, launches, and private events, and is set to welcome an exciting roster of international DJs.

Simone Caretti, Head Concierge at The BoTree, who organised the event, said: "It was both a pleasure and an honour to host the Where Concierge Awards After Party 2025 at our brand-new 77 Club at The BoTree, in an exclusive pre-opening celebration for 250 of the finest concierges and business affiliates of Les Clefs d’Or.

"The feedback has been overwhelmingly positive, with many praising the stunning visuals, the sound system, the music, and the unique atmosphere that combined intimacy with an unforgettable sense of fun throughout the night. All marked by The Golden Keys' unmistakable style, elegance and sophistication, without losing sight of the joy and energy that define a great party."

Simone added: "Congratulations once again to this year’s winners!”

Scenes from the Awards After Party at 77 at The BoTree

77 joins The BoTree’s growing collection of standout spaces, which include LAVO restaurant, The BoTree Bar, a Screening Room, and the Green Room, alongside 199 guestrooms and 30 suites.